Identifying the Problem Assignment Example | Topics and Well Written Essays - 250 words

Identifying the Problem - Assignment Example Primary research is an original research that is performed by the company or an external consultant, while secondary research is information that is already available in the market such as journal articles, professional databases, websites, or magazines among other sources (DeVault). Based on the circumstances Ajax Foods faces the company should perform primary research. The firm has to determine whether its customers desire to purchase its chicken pies in the deli section of supermarkets. A way to determine the viability of the project is by selecting a few stores for a beta test of the product. The company should develop questionnaires to be given out to the customers that purchase the chicken pies at the deli section of the beta test. In the questionnaire the company will ask the customers a series of questions including whether they would be interested in purchasing other types of food products from Ajax Foods. Once the primary research is completed the firm has to analyze its results. Based on those results the company will make the decision of whether or not to expand its product