MTV Culture And Music TV In Popular Culture Research Paper

MTV Culture And Music TV In Popular Culture - Research Paper Example With the desire to have huge following and cover, mass media engineered strategies to influence as many people as possible. Some of these strategies revolve around creating a culture that is consistent with the needs of the people, the products being advertised, and that can influence the beliefs, behaviors, and attitudes of people regarding certain products and services to the targeted audience. Music TV, MTV culture in popular culture One of the most popular culture edifices is music. Music stalks all life realms and it is impossible to find an individual who does not like any kind of music. Since its establishment in 1981, MTV has had a great influence in the way popular culture, especially in the music industry, has evolved and developed. It is hard to distinguish pop culture, MTV and music TV. There is no other mass media communication network that has had such influence and control over popular cultural evolution than the two networks (Rojek 199). MTV as a mass media communication network has greatly impacted the way people hold beliefs about politics, dressing, public figures, and other life elements that the network communicates to the audience. One of the credits that MTV has had is the way it has shaped the music industry. MTV and other music TV networks have taken a revolutionary turn by airing certain types of music that are conversant with the audience. For example, MTV has shaped people’s taste of music through repeated airing of pop music and gangsta rap that dominates the world popular culture.